Custom Mylar Bags: The 7 Most Popular Finishes for Luxury Packaging

Packaging in today’s world is a significant method for branding, and as more premium brands begin utilizing flexible pouch style packaging over traditional hard containers, custom mylar bags serve both as a way to protect product or display product as a silent salesperson while sitting on shelves. The finish that you select for your custom mylar bag can communicate quality, exclusivity, and price before your customer has actually read your label. For brands attempting to position themselves at the top of their market, certain finishes will stand out as consistently being the most effective.

Below are the seven most popular luxury finishes that have transformed your average mylar bag into a unique experience when shopping for premium-quality products.

1) Holographic

The holographic finish creates a unique and dynamic surface by changing color, based on lighting and angle you are viewing it from, thus giving the appearance of movement and energy. The novelty of this futuristic look makes it attractive for limited releases, and/or trend based products to grab attention on the shelf. 

2) Spot UV Gloss

Spot UV gloss creates a very high gloss surface only on certain areas (i.e. logo, pattern, name), while leaving the remainder of the package with a matte finish. The contrasting finishes create an elegant appearance and a very intentional design. In addition to providing an additional visual aspect to the consumer; the high-gloss finish will provide the consumer with an additional tactile experience when feeling the surface when picking up the package. 

3) Soft Touch Matte Finish

Soft touch matte finishes offer a velvety texture that feels smooth & luxurious in the hand. Instead of reflecting light back into space (as most surfaces would), they diffuse light, creating a calm & refined appearance associated with high-end products. This type of finish is ideal if you want to communicate elegance/quality without using bold or flashy effects.

4) Gold Foil Finish

Gold foil finishes instantly communicate a sense of prestige & premium value. The reflective quality of these surfaces catches light & captures attention, producing a celebratory and “giftable” feel to your product. Whether the entire bag is created with gold/just as accents, gold has a sense of indulgence & timeless luxury.

5) Embossed Finish

Embossing creates a raised portion of the design, providing a three-dimensional texture effect. Embossing adds depth/dimension to your package, making it appear handcrafted rather than produced in bulk. An embossed logo/pattern reinforces brand identity by providing customers with the tactile experience they equate with high quality goods.

6) Silver Foil Finish

Silver foil offers a great alternative to gold foil; it provides a sleek, modern look with its mirror-like surface suggesting innovation/precision/contemporary styling.

7) Glossy Finish

A full-gloss finish covers the entire bag with a smooth, reflective coating that makes your colors “pop” and enhances their vibrancy. This finish remains one of the most common choices due to its ability to create bright, energetic designs, giving brands that desire significant shelf presence/impact, a vibrant presentation; Gloss is one of the best finishes to boost visual intensity.

View more custom mylar bag finishes.

Why Choosing The Correct Finish Matters in Luxury Packaging

The choice of what finish should be used for a product goes beyond just its visual characteristics; it will affect how the customer perceives the contents of the packaging. Many luxury brands utilize multiple finishes (i.e., soft touch matte + spot UV highlights & metallic + embossed finishes) together to create a multi-layered sensory experience, ultimately producing a product that stands out and leaves a lasting impression.

Due to increased competition in nearly every retail category, packaging has played an increasingly important role as a differentiator. Well-thought-out custom mylar bags will elevate perceived value, reinforce brand identity, and influence a consumer’s purchasing decision in seconds.

Disclaimer:

This content is provided for general informational purposes only and does not constitute professional packaging, manufacturing, or marketing advice. Finishes, materials, and performance results may vary depending on supplier capabilities, product type, regulatory requirements, and production methods. Brands should consult with qualified packaging professionals and verify compliance with applicable industry standards before finalizing any custom mylar bag design or finish.